An Econometric Approach to a Marketing Decision Model [By] Ronald E. Frank and William F. Massy

Frank, Ronald Edward (1933-)

1971, 1971 Edition. Cambridge, Mass. , MIT Press. Fine cloth copy in a near fine, very slightly edge-nicked dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 224 pages; Description: 224 p. 24 cm. Subjects: Marketing--Mathematical models. Item #71123
ISBN: 026206037X

Price: €14.95