Item #63669 The IBM Way : Insights Into the World's Most Successful Marketing Organization / F. G. "Buck" Rodgers, with Robert L. Shook. F. G. Rodgers, Francis G.

The IBM Way : Insights Into the World's Most Successful Marketing Organization / F. G. "Buck" Rodgers, with Robert L. Shook

1986, First Edition. New York : Harper & Row. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 235 pages; Description: xiv, 235 p. ; 25 cm. Subjects: International Business Machines Corporation. Computers--Marketing--Case studies. Marketing--Case studies. Item #63669
ISBN: 0060155221

Price: €12.95

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