The Making of a Name : the Inside Story of the Brands We Buy / Steve Rivkin and Fraser Sutherland

Rivkin, Steve (1947- )

2004, First Edition. New York ; Oxford : Oxford University Press. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new; 8vo 8" - 9" tall; 275 pages; Physical desc. : x, 275 p. ; 24 cm. Includes bibliographical references and index. Subjects: Brand name products. Advertising - Marketing. Item #158535
ISBN: 0195168720

Price: €22.95